“SHOP FILLED WITH HAPPINESS”
For the past 15 years, Syedali Fathima, a 37-year-old housewife turned shopkeeper from Thenkasi, Tamil Nadu, runs a small shop near her home with just enough earnings. However, since her association with Muthoot Microfin subsidiaries of Muthoot FinCorp 2 years ago, Fathima was introduced to Muthoot Microfin by a friend and joined a JLG at her neighbourhood as she was impressed by the organisation’s simple and hassle-free procedures. She used the first cycle Micro finance loan of ₹10,000 from that micro finace company to buy seasonal items specific to the needs of the local population like sweets, biscuits, bread and other daily food items. Fathima also used the amount to buy in bulk in order to reduce the cost. The organisation further provided Fathima with business training and financial literacy classes. Her attention to customer service enabled her to build a loyal cadre of customers. Fathima paid back her first micro finance loan and availed the second microfinance loan of ₹30,000. She always pays attention to the changing needs of her clients and stocks items to meet the changing demand.