“SMALL STEP, BIG LEAP”
Devi is a 32 year old woman entrepreneur, living in a remote village called Kovaipudur in Coimbatore. She and her husband are fruit vendors in the nearby market. A couple of years back, the family expenses began to increase and they faced frequent financial difficulties. In fact, Devi has been doing the business for many years, but due to lack of financial management skills and borrowing money from local lenders at high interest kept her burdened without savings. At that time, she learned about Muthoot Microfin subsidiaries of Muthoot FinCorp from women entrepreneurs in the neighbourhood and was excited to know about how the institution serves its clients. A relationship officer from the micro finance company approached her and analysed her business plans, he also explained to her the extended services Muthoot Microfin provides apart from just lending microfinance loans. The RO also advised her that a proper money management will help her save money for the future.