Muthoot Pappachan Foundation

Philosophy & Outlook

Muthoot Pappachan Foundation (MPF), a Public Charitable Trust was formed in the year 2003 as the CSR arm of the Muthoot Pappachan Group to facilitate CSR activities for the entire Group.

Planning and implementing various CSR activities towards the set objectives of the organization and facilitate the CSR programmes through various group companies of MPG, is the major responsibility of MPF.

CSR objectives of the Muthoot Pappachan Group

  1. To build a framework of CSR activities with a philanthropic approach in line with business unit objectives, which also benefits the organization at large
    • Social returns together with financial returns, while imbibing the organisation's ethos and value systems.
    • Build sustainability for the organization by 'Engaging the Community.'
  2. To build a corporate brand through CSR
    • For other stakeholders make it "an integral part of the company's DNA, so much so that it has to be an organic part of the business ".

Sustainability is the new interest zone in the CSR space; wherein MPG is looking to partner projects that ensure sustainability in the long term. MPF will be planning and implementing strategic CSR initiatives which would be a blend of philanthropy and business; looking for the combined social and economic benefit of all stakeholders.

  • To effectively communicate the organization's goals and direction
  • Enhanced brand value and reputation
  • Long-term sustainability for the organization and society
  • Improved financial performance
  • Build the relationship with businesses in the community and with local authorities
  • Good relations with government and communities
  • A license to operate

With a long term and futuristic perspective, the entire range of CSR activities undertaken by the various group companies are streamlined through Muthoot Pappachan Foundation.The CSR programs of Muthoot Pappachan Foundation are bound by the theme- HEEL

  • Health

    Health

  • Education

    Education

  • Environment

    Environment

  • Livelihood

    Livelihood

All the MPG companies will be leading their own CSR initiatives within the HEEL themes, specifically involving their staff and customers. MPF facilitates this process. Other than directly MPF-run CSR initiatives, activities would be initiated from the following divisions:

  • Finance (MPG NBFCs)

    Finance
    (MPG NBFCs)

  • Hospitality

    Hospitality

  • Real Estate

    Real Estate

  • Automobiles

    Automobiles

  • Healthcare (Life Brigade Hospital)

    Healthcare
    (Life Brigade Hospital)

The stakeholders of MPG can be categorized as follows:

  • Customers
  • Employees
  • Corporate
  • Other stakeholders
    (NGOs, Corporate partners)
  • Govt. sector
  • Public
  • Marginalized Communities

Major CSR Initiatives within the HEEL Themes:

The Streejyoti Program

1. The Streejyoti Program (Micro-Finance Team) - Livelihood Theme

Objective: To ensure competitiveness through the development of managerial skills of the members, which in turn, would translate to higher incomes and better lifestyles.

Streejyoti is a joint initiative of the Muthoot Pappachan Group and Accion International created to educate budding women entrepreneurs and help them be financially literate.This programme has coverage in Kerala, Karnataka and Tamil Nadu and more than 25,000 women entrepreneurs have been trained to date.

Health

2. Muthoot Life Blood Directory (Muthoot Fincorp Ltd & Medicare) - Health Theme

Muthoot Pappachan Lifeblood Directory creates a platform for all the good souls that are willing to donate blood and save precious lives. We are targeting to create the largest Donor Directory in the country involving our stakeholders from all the MP Group companies. This Directory was piloted in Kerala from 1st October 2012 (National Blood Donor Day) through the 800+ MFL branches across the state. So far around 30,000+ Donors have voluntarily registered in the Directory. A help desk at Head office, Trivandrum facilitates the process of donor management and helps patient-donor interface to get connected to concerned MFL branches in their city.

Health

3. Medical Camps (Muthoot Fincorp Ltd) - Health Theme

This year, MFL's branches conducted over 200 eye check-up camps, in partnership with various eye hospitals in the state.

Free check up and cataract surgeries (IOL) were offered to staff, families and customers. Also, a subsidy was offered on selected services from these hospitals in case of extended treatments.

There is a good demand for eye camps and other medical camps from rural areas and MPF is taking efforts to extend it to other states too.

Education

4. Adoption of Villages (Educational Support for children) (Hospitality & MFL) - Education

Two villages have been adopted for providing educational support for children from economically deprived families.

  • Konni (Pathanamthitta)
  • Panathura (Thiruvananthapuram)

This programme is facilitated by Rajagiri out REACH, the extension wing of Rajagiri School of Social Sciences. A total of 450 children receive support in various modes: schooling materials, guidance and counselling, food and nutrition etc.

Health

5. Disability and Rehabilitation (Medicare) - Health Theme
Swasraya Training and Rehabilitation Centre

Paraplegia (total or partial crippling below the waist on account of spine injuries) is an affliction tormenting the lives of hundreds of people in Kerala. Road accidents and accidental falls from trees or high-rise buildings are the causative reasons, and tragically most victims come from the 15-45 age groups belonging to low-income families. Swasraya provides support for these individuals in various forms.

MPF supports Swasraya in developing their infrastructure for the rehabilitation centre in Mulanthuruthi.

Health

6. Alternate Energy (MFL) - Environment Theme
Wind Mills

Muthoot Pappachan Group believes that alternate sources of power are the wisest solution for problems that threaten our very existence on this planet. For this, the Group has formed a dedicated venture for supporting green initiatives - Muthoot Alternate Energy Resources.

Muthoot Pappachan Group started the wind energy project in 1993 at wind farms located in Muppandhal village in Kanyakumari district in Tamil Nadu with a total installed capacity of 26.5 MW.